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A complete, task-based guide to developing, implementing, and tracking a video marketing strategy Online video marketing is crucial in today’s marketplace. This guide teaches you proven, practical guidelines for developing and implementing video marketing for your organization. If you’re a marketer, advertising professional, consultant, or small business owner, here’s a relevant guide to understanding video marketing tactics, developing a strategy, implementing the (more…)

To retain customers and solicit new clients, businesses need proven ways to make their products and services stand out. From subject lines that grab attention to detailed ways of calculating return on investment, every aspect of e-mail advertising is detailed in Permission Based E-Mail That Works. In a clear, lively tone, author and e-mail marketing expert, Kim MacPherson covers the specifics of a new breed in advertising. MacPherson draws from a large pool of mater (more…)

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A Practical Guide to Affiliate Marketing is a must read for anyone running an affiliate program! The tips and advice Geno provides will help affiliate managers run more effective programs and avoid costly mistakes. If you’re contemplating launching an affiliate program this book will save you time, money, and frustration. If your existing affiliate program isn t getting the results you had hoped for, you’ll find tons of ideas that will help you get the most out of your pro (more…)

From one of the music industry?s top executives comes the ultimate guide to making the most of the internet to promote yourself and your music. Nicky Kalliongis is a veteran music industry professional who?s worked with the likes of the legendary Clive Davis and L.A. Reid and with artists as diverse as Aretha Franklin, Avril Lavigne, OutKast, Pink, and Prince. He has been involved with hit singles and albums totaling over 653 million copies in sales. Now, he divulges pro (more…)

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If the idea of starting a social media marketing campaign overwhelms you, the author of Social Media Marketing: An Hour a Day will introduce you to the basics, demonstrate how to manage details and describe how you can track results.

This is the book that made Booker famous, the complete guide to selling used books on Amazon with all the insiders’ tips and secrets. For anyone wanting to learn how to start their own business online getting set up on Amazon, this book is worth its weight in gold.

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Packed with insider tips, practical strategies, and case studies, the editors of the successful Photopreneur blog (blogs.photopreneur.com) reveal 99 creative ways to make money from your photography. Each chapter reveals what to shoot, how to break in, and where to go to generate sales. Discover how to sell stock, approach galleries, host your own exhibition, earn with Flickr, shoot for social networking sites, create and market photo products, form joint ventures, upsell your e (more…)

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Authors provide their innovators’ perspective and considerable knowledge in this timely guide for garment decorators. –Vincent Cahill, CEO, VCE Solutions, and an authority on digital printingThis is the definitive book on the digital garment decoration industry. Whether you are already a decorator or thinking about getting into the business, this is a must read. –Leo Kats, President & CEO, Instant Imprints Franchising, Inc.Whether you are an embroiderer or garment screen (more…)

U.S. craftwork is $13 billion industry and crafts artisans now average $76,000 in annual sales. As the crafts business has increased, so have the legal and business problems. Fortunately, you now have a guide to help wind your way through the maze of legal and business rules. Your Crafts Business covers everything from intellectual-property rights to dealing with business taxes. Learn all about: *contracts, consignments, sales, shows and collections *business basics *cop (more…)